Picture was born in 2008 from an idea between Julien, Jeremy and Vincent, who wanted to ride the mountains, protect the increasingly vulnerable natural environment and share their passion with the rest of the community. Ride, Protect and Share has remained Picture's mantra and in 2019 they received B Corp certification, the highest distinction for companies committed to making environmental and social responsibility a central part of their business operations.
Its main motivations as a committed textile brand: 1. Produce less, consume less, make it last and repair it. 2. To get away from dependence on coal and gas for electricity production. 3. Avoid petroleum-based materials.
Shop PicturePicture products are designed to last you as long as possible. Rather than exchange them, they repair them as often as needed. Because doubling the life of a garment avoids GHG emissions!
Shop PictureThinking outside the box by using less impactful materials is the starting point of Picture's environmental commitment. 92% of the cotton used is organic and 69% of the polyester used is recycled from plastic.
Shop PictureIn 2008, three lifelong friends united by a common passion for board sports founded Picture with a very clear vision: to create a new design reflecting their philosophy and a new way of thinking.
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