Québec, May 28, 2024 – Latulippe, leader in outdoor, workwear, hunting and fishing gear, is proud to announce the construction of the Latulippe Distribution Centre in the Québec City area. The distribution centre is an innovative new project, conceived and executed by Louis and François Latulippe, that will help advance the brand and solidify its position as the industry gold standard.

The $12 million investment in Saint-Augustin-de-Desmaures is a major step for the Quebec-based Latulippe, which is celebrating is 84th year in business. The 52,000 sq. ft. building is located on a 194,000 sq. ft. property and is equipped with the very best in logistics. The facility’s ultra-fast ability to process and execute orders on a wide range of products will help Latulippe optimize distribution operations and provide a better experience, both online and in store. Customers will receive exceptional, speedy service throughout the entire shopping process, as well as getting constant, yearlong access to seasonal products. Customers headed on a last-minute trip, for example, can now purchase winter clothing all year round.
The project will be a major job creator and demonstrates Latulippe’s economic and social leadership in the Québec City area. The company has been recognized for years for its exceptional service, made possible by its equitable, diverse and welcoming culture. Latulippe knows that recognizing its employees’ expertise is key to creating an outstanding work environment and being an employer of choice.


Latulippe was also named the Quebec retailer with the best in-store experience for Léger’s WOW study in the sports and outdoor category. This distinction recognizes the organization’s ability to continuously adapt to its customers’ needs.
About Latulippe
Latulippe, founded in 1940, has carved a name for itself as the gold standard for outdoor, hunting and fishing gear and superior quality work apparel. The company is passionate about the great outdoors and is committed to providing nature lovers with the very best products and advice.
About Magasin Latulippe
Outdoors, fishing and hunting stores
Latulippe is the meeting place for all enthusiasts of outdoors, fishing and hunting. Our products are available online and in our stores in the province of Quebec.
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